Privacy Policy


Last updated: 21/05/2025

At The Butterfly Cake Shop (“we”, “our”, or “us”), we are committed to safeguarding and preserving your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website www.thebutterflycakeshop.co.uk, place an order, or otherwise interact with us.

By using our website, you agree to the terms of this Privacy Policy. For more information about how we operate, please refer to our Terms and Conditions.

1. Information We Collect

We may collect and process the following types of personal data:

  • Identity Data: your name, username, or similar identifier.

  • Contact Data: billing address, delivery address, email address, and telephone numbers.

  • Transaction Data: details of products and services you have purchased from us.

  • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system and platform, and other technology on the devices you use to access this website.

  • Usage Data: information about how you use our website, products, and services.

  • Marketing and Communications Data: your preferences in receiving marketing from us and your communication preferences.

2. How We Use Your Information

We use your data for the following purposes:

  • To process and fulfil your orders.

  • To manage payments, fees, and charges.

  • To deliver customer service and respond to enquiries.

  • To manage our relationship with you, including notifying you of changes to our policies or services.

  • To improve our website, products, services, and customer experience.

  • To send you marketing communications if you have opted in to receive them.

We will only use your personal data when the law allows us to. The most common lawful bases include fulfilling a contract with you, complying with a legal obligation, and our legitimate interests (provided your rights do not override those interests).

3. Sharing Your Information

We may share your personal data with:

  • Service providers who assist in delivering our services (e.g., payment processors, delivery companies, website hosting).

  • Professional advisers such as accountants, lawyers, and insurers.

  • Regulatory authorities, if required by law.

We do not sell, rent, or trade your personal data to third parties for marketing purposes.

4. Data Security

We implement appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. Access to your data is limited to those employees, agents, and service providers who have a business need to know.

5. Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements.

6. Your Legal Rights

Under the UK GDPR and Data Protection Act 2018, you have the right to:

  • Request access to your personal data.

  • Request correction of any inaccurate or incomplete data.

  • Request erasure of your personal data.

  • Object to or restrict processing of your data.

  • Request transfer of your data to another service provider.

  • Withdraw consent at any time (where consent is the legal basis for processing).

If you wish to exercise any of these rights, please contact us at info@thebutterflycakeshop.co.uk.

7. Cookies

We use cookies to enhance your browsing experience and analyse website traffic. For more information on how we use cookies and how you can manage them, please refer to our Cookies Policy.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. Please review their policies before submitting any personal data.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, notified to you by email.

10. Contact Us

If you have any questions about this Privacy Policy or wish to make a complaint, please contact:

The Butterfly Cake Shop
Email: KIRSTY@thebutterflycakeshop.co.uk
Website: www.thebutterflycakeshop.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk